Hanshow and the University of Cambridge Launch Joint Research on Augmented Intelligent Hybrid Wireless Technology

London, December 25, 2025 — Hanshow, a global leader in electronic shelf labels (ESL) and digital store solutions, has entered into a multi-year research collaboration with the University of Cambridge, one of the world’s most prestigious academic institutions. The partnership will focus on joint research and innovation in next-generation intelligent hybrid wireless technologies, marking an important milestone in Hanshow’s continued investment in core technologies and long-term innovation.

This collaboration leverages the University of Cambridge’s deep expertise in fundamental wireless technology research, alongside Hanshow’s extensive industry experience, to further strengthen multi-protocol integration capabilities and expand scalable applications across diverse retail scenarios. Guided by shared principles of innovation, collaboration, openness, and knowledge sharing, the two parties aim to accelerate the translation of cutting-edge research into real-world industrial applications, supporting intelligent solutions across multiple industries.

With a history spanning more than 800 years, the University of Cambridge is renowned as the academic home of pioneering scientists such as Isaac Newton, Charles Darwin, Alan Turing, and Stephen Hawking. The university has long been committed to bridging academic research and industrial practice, earning a global reputation for excellence in innovation. Its extensive expertise in intelligent sensing, smart spaces, high-precision positioning, and wireless technologies aligns closely with Hanshow’s strategy to integrate industry, academia, research, and application in driving digital transformation across retail.

Hanshow has been deeply engaged in low-power wireless communication technologies for over a decade, consistently adhering to a strategy of empowering industry applications through technological innovation. Through its proprietary HILPC wireless communication protocol, Hanshow has built a robust wireless foundation for ESL deployments, designed to operate reliably at scale, even in complex and high-density retail environments, while maintaining ultra-low power consumption. In parallel, Hanshow actively contributes to the evolution of global communication standards. The company’s chief technology officer, Ms Min Liang, has served for many years as chair of the ESL working group within the Bluetooth Special Interest Group (Bluetooth SIG), underscoring Hanshow’s technological leadership and influence within the industry.

Building on its solid technological foundation and extensive industry practice, Hanshow is proactively advancing next-generation IoT paradigms, including ambient IoT. By deeply integrating ultra-low-power wireless communication.